Smart Security

In the era of no life without intelligence, various high-tech technologies such as artificial intelligence, Internet of Things, and big data have driven the prosperity of smart products. From smart phones to smart locks, from smart speakers to smart robots, they are subtly changing people's work and life. Way.

Under the wave of intelligence, major companies are scrambling to lay out among them, coupled with the influx of capital, for a time the entire traditional manufacturing industry is making a fuss about product intelligence. But is intelligence really "just needed"? How many are smart gimmicks to cater to the market?

The biggest rigid demand for smart homes is "smart security", not "smart home appliances"

Smart home was once set to be the "living room economy", and many domestic appliance manufacturers are pioneers in entering the smart home market. TVs, air conditioners, air purifiers, water dispensers, sweeping robots and other equipment are connected to WIFI and Bluetooth, and then handed over to the smart phone to control; because it can directly increase the market share of smart phones and the viscosity of the system, in the field of smart home Often see the active figure of mobile phone manufacturers.

However, the concept of smart home is very hot, the products are very dazzling, consumers do not buy it, and there is no real reshaping of people's home life. The reasons are: firstly, many smart home products only add networking functions, and do not meet the pain points of users; secondly, most of the urban affluent young people who accept smart homes at this stage are new tricks for middle-aged and elderly people. It is more cumbersome; after deducting most of the rural households in my country, the market size is relatively narrow; again, the update iteration cycle of home appliances is short, for example, users have just bought 4K TVs, and curved TVs have become popular. In addition, many smart appliances have a limited opening rate. For example, people watch TV less and less, and air purifiers are turned on only in haze weather.

Smart security has become more and more important in smart homes. Smart security devices such as access control, smart locks, cameras, etc. can be connected with Internet big data, cloud services, etc., to realize the upgrade of functional products to smart products. Compared with smart home appliances, smart security has great potential in the smart home camp, and its advantages are reflected in:

(1) A large number of household users: Security is the most primitive basic need of every family. Whether in urban or rural areas, people are more willing to invest in security. Often the richer the more, the less secure they are. In recent years, high-end residential Intelligent security systems have become one of the main selling points for developers to sell real estate.

(2) Strong demand and real pain points: According to statistics from the Ministry of Public Security, the annual household loss due to burglary is as high as 1.130 billion yuan. Especially after the implementation of the policy of demolishing walls and building open communities, the probability of community theft and theft has skyrocketed, and the demand for smart security of urban households will become more vigorous.

(3) High-frequency use stickiness: People often do not easily replace security equipment such as door locks, and the service life can be as long as 5 to 8 years. Out of concerns about the personal and property safety of family members, users are sensitive to the security level of smart security equipment and networked information.

So are smart homes all "pseudo-just-needed"? Not necessarily.

The upgrade of home intelligence is a comprehensive development of technology, hardware, software and ecology. Hardware products construct life scenes on the user side, form the application layer of smart homes, connect end users, and provide physical attributes; software products form a platform layer, a transmission layer, and a perception layer to implement precise control over terminal products. However, most of the smart home products currently on the market have not achieved user expectations, and the landing effect is not ideal. At the same time, there is a certain phenomenon of borrowing marketing. The recognition and penetration rate of C-end consumers still need to be improved.

Smart homes first shut out most people with their prices. Although product prices continue to decrease with technological advancement, the cost of buying, installing, and using them is still much higher than the budget of ordinary home improvement. Secondly, affected by my country's national conditions, the pre-renovation of housing is limited to the later remodeling. In addition, family members have different needs for smart home products, and DIY formation is trapped by the fact that the agreements between smart products are not common. When consumers customize smart solutions, they must also consider whether different products are compatible. Finally, there are security issues. Security issues such as remote device control, voice monitoring, and video leakage cannot be guaranteed.

Smart homes are not "pseudo-just-needed", but compared to "intelligence" that improves user experience, precise control and optimization of equipment operating costs, maintenance and management are more favored by users.

It is too early to talk about "intelligent transformation". Consumers need not only technical solutions, but also a whole set of ideas from application to landing. Only in this way can customers pay for intelligence. Judging from the current market conditions, home automation has not yet achieved the desired effect in the C-end market, and the functions are mostly to improve user experience. The intelligent application of buildings can effectively manage and control the energy consumption of equipment, and can be used on demand under the conditions of ensuring energy saving. While improving the comfort of the building and enhancing the user experience, it also reduces energy consumption and production costs, so that companies can truly feel the benefits of intelligence. It is not difficult to imagine that the future development of innovative thinking and technologies such as the Internet of Things, big data, and cloud computing will provide new opportunities for the building industry to move towards intelligence.

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